It’s “How to Look Good Naked” for social networking.
We take one person per month (applied for by competition), and look at how they are using social networks currently – the ‘before’ assessment. Then, with a team of a psychologist, a business coach, a social media expert, photographer, blog designer and more, we radically reassess that person’s use of social tools, their habits, look at what they want to achieve online and offer them ways to make their online presence better.
This makes for great content – you can follow each person as they go through the process, we blog about what each of the experts recommends, and each participant blogs about their progress using microblogging/presence updates on Twitter, Wordpress/Blogger, Facebook and so on.
Primarily aimed at the post-early-adopter market, this is for people aged 30+ who know that online social networking has benefits, but don’t know how to use it effectively.
This is time-limited whilst the project is live, but the end result is a ‘how to’ guide for 30+ people on how to use the internet effectively.
Needs and Benefits
To some, the internet can be a formidable place, and often people dabble in the Web without a guide or a mentor to show them the ropes. Often, the people with the most exciting stories to tell are the ones that think ‘forget it – this isn’t for me’, leaving blogging to the ‘geeks’.
What they often don’t realise is that you can use social networking to further your career aspirations, and use other aspects of the web to achieve life goals. Yet nowhere is there a ’school’ for how to ‘do it well’ online, until now, that is!
We will produce an exciting, no-nonsense personal guide for each of the participants and in the process encourage other similar people to use the web more effectively – how to take a good Facebook profile photo, how to use Linkedin effectively, how to write your own personal ‘about’ page on your blog, how to publish different sides of your personality, how to avoid online embarassment, the ‘don’t blog whilst drunk rule’ and so on.
The end result is that people who are dabbling with social media become more aware of what they are doing, how they are using it to achieve their life and career goals, and they might just become mini internet celebrities along the way.
Approach
Stage 1: call for ’social media makeovers’, along with a social Rails based website, facebook/myspace/opensocial campaign with PR coverage. To get lots of people involved, users recommend a friend to be ‘made over’, and then others vote for them in a standard ‘who gets in the top leaderboard goes forward to the judges’.
Stage 2: Judges choose the successful participant for that month, and the process kicks off. Each of the expert team take it in turns to take the user through a workshop on key parts of how they appear online. Each participant ends up with a score card and a to-do list.
It’s then over to the ‘make over team’ – the designer, writer, photographer, coach, to help the person improve on the things that need doing by setting them tasks or producing things for them – a shiny new blog would be a must for every participant, as well as a domain name, new Facebook avatar, and so on.
During the process the participant publishes what they’re going through and connects to lots of new people through the website.
The end result is the announcement of the results, with a ‘before and after’ style blog post, probably with a video interview… and then the announcement of the next month’s participant from all the votes that have been cast that month.
We would seek development support from 4IP in advance of selling the format to a large online brand.
Competition
This is lighthearted blog-based entertainment, and it would be competing for time against other viral ideas.
However, as far as we can tell, this idea has not yet been done. SocialMediaMakeover.com has been registered but is blank.
We would be competing against BBC and other major broadcasters’ offerings in terms of ‘how to use digital media’ guides, and blogs about ’social media’, however these are not targeted at our market directly so we would have the advantage by designing our service to very specifically appeal to women aged 30+ interested in social media.
4IP Idea: How to Look Good Online
One in my series of 4IP ideas. (This idea is licenced under a Creative Commons Attribution licence)
Elevator Pitch
It’s “How to Look Good Naked” for social networking.
We take one person per month (applied for by competition), and look at how they are using social networks currently – the ‘before’ assessment. Then, with a team of a psychologist, a business coach, a social media expert, photographer, blog designer and more, we radically reassess that person’s use of social tools, their habits, look at what they want to achieve online and offer them ways to make their online presence better.
This makes for great content – you can follow each person as they go through the process, we blog about what each of the experts recommends, and each participant blogs about their progress using microblogging/presence updates on Twitter, Wordpress/Blogger, Facebook and so on.
Primarily aimed at the post-early-adopter market, this is for people aged 30+ who know that online social networking has benefits, but don’t know how to use it effectively.
This is time-limited whilst the project is live, but the end result is a ‘how to’ guide for 30+ people on how to use the internet effectively.
Needs and Benefits
To some, the internet can be a formidable place, and often people dabble in the Web without a guide or a mentor to show them the ropes. Often, the people with the most exciting stories to tell are the ones that think ‘forget it – this isn’t for me’, leaving blogging to the ‘geeks’.
What they often don’t realise is that you can use social networking to further your career aspirations, and use other aspects of the web to achieve life goals. Yet nowhere is there a ’school’ for how to ‘do it well’ online, until now, that is!
We will produce an exciting, no-nonsense personal guide for each of the participants and in the process encourage other similar people to use the web more effectively – how to take a good Facebook profile photo, how to use Linkedin effectively, how to write your own personal ‘about’ page on your blog, how to publish different sides of your personality, how to avoid online embarassment, the ‘don’t blog whilst drunk rule’ and so on.
The end result is that people who are dabbling with social media become more aware of what they are doing, how they are using it to achieve their life and career goals, and they might just become mini internet celebrities along the way.
Approach
Stage 1: call for ’social media makeovers’, along with a social Rails based website, facebook/myspace/opensocial campaign with PR coverage. To get lots of people involved, users recommend a friend to be ‘made over’, and then others vote for them in a standard ‘who gets in the top leaderboard goes forward to the judges’.
Stage 2: Judges choose the successful participant for that month, and the process kicks off. Each of the expert team take it in turns to take the user through a workshop on key parts of how they appear online. Each participant ends up with a score card and a to-do list.
It’s then over to the ‘make over team’ – the designer, writer, photographer, coach, to help the person improve on the things that need doing by setting them tasks or producing things for them – a shiny new blog would be a must for every participant, as well as a domain name, new Facebook avatar, and so on.
During the process the participant publishes what they’re going through and connects to lots of new people through the website.
The end result is the announcement of the results, with a ‘before and after’ style blog post, probably with a video interview… and then the announcement of the next month’s participant from all the votes that have been cast that month.
We would seek development support from 4IP in advance of selling the format to a large online brand.
Competition
This is lighthearted blog-based entertainment, and it would be competing for time against other viral ideas.
However, as far as we can tell, this idea has not yet been done. SocialMediaMakeover.com has been registered but is blank.
We would be competing against BBC and other major broadcasters’ offerings in terms of ‘how to use digital media’ guides, and blogs about ’social media’, however these are not targeted at our market directly so we would have the advantage by designing our service to very specifically appeal to women aged 30+ interested in social media.